The Brand building process is not just a simple logo design but a systemic approach that involves multiple components that work simultaneously together within a framework of pre-decided principles.
However the Brand Design is the focal point, getting the design right is essential.
Once you get the brand design (logo design) on point, it is a matter of carrying through the same tenants throughout your collaterals. Collaterals would include both print and web components such as stationery, web graphics, social media etc.
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